Food Retailer

Case Study


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Customer:

Leading fast food retailer

Objective:

Our client launched a national marketing campaign for a trademark product in the summer of 2003 which offered specials, sweepstakes and other promotions.

Strategy:

In conjunction with the release of this campaign for a lemon flavored product, Geiger selected several items to compliment the new flavor. Items such as the lemon-scented highlighter, the lemon Inkbend Jr. Pen and the lemon-scented air freshener were all staple items in our latest catalog. In addition to these great lemon themed items, Geiger selected several items in a "lemon" color to support the advertising campaign. Items such as the Port & Company Essential T-Shirt and a scan radio with compass were added to the catalog.