Associate sponsor of a NASCAR Winston Cup driver

Each year our client sponsors one of the leading NASCAR Winston Cup driver. Our client is not only a sponsor, but a key contributor to the racing operations by testing, producing and supplying wheel bearing technology. As a sponsor, these organizations have an opportunity as well as a duty to market their company to the racing community. To accomplish this, our client develops a team to follow the NASCAR circuit from city to city and invite its largest customers to learn more about the company, what new products are being offered and also an opportunity to watch one of the fastest growing spectator sports.

In addition to the traveling hospitality team, our client offers a points redemption program for its major distributors. By accumulating points based on product sales, the distributor can redeem the points for a variety of merchandise.

For the hospitality team, items were selected to give the race fan items that could come in handy at the race track, such as earplugs, rain ponchos and sunscreen. Other useful items include premium badge (ticket/pass) holders and caps while a handful of products focused on the memorabilia collector such as die cast cars, license plates, magnets and lapel pins.

For the points redemption program, Geiger featured a range of products for the collectables enthusiast focused on staple promotional items such as polo shirts, jackets and caps as well as die cast cars, lounge chairs and bumper stickers.