The Geiger Way

The 9 values of The Geiger Way summarize our company's culture. These elements underlie our decisions and our work. This is who we are.

1. Quality Customer Service is our goal and our commitment. Recognizing that service to customers is our competitive edge, we will strive to understand, then respond to their needs. Ultimately, we want to exceed their expectations of us.

2. We focus on solutions. We sell customized, imprinted products, but our business is applying promotion and motivation solutions to our customers' problems. Creativity, flexibility, and responsiveness will separate us from our competition.

3. Continuous improvement leads to lasting success. Each of us, every employee associate, is personally responsible for making improvements (no matter how small) to the job we do every day. We will work to reduce our costs as vigorously as we strive to improve the quality of our products and services. Errors and missteps are an inevitable part of the learning process.

4. Our employee associates are our most valuable assets. We will hire good people and treat them with the respect they deserve. The ongoing development of each person through training, empowerment, and recognizing accomplishment is vital. We want a healthy, pleasant work place where communication is open, frequent, and two-way; where attitudes are positive; where teamwork is universal; and where innovation is expected.

5. Ours is a "family" business built on lasting relationships. We seek the collective benefits that come from dynamic long-term affiliations with our employee associates, sales partners, end user customers, and production partners.

6. We give back to our community. Our strengths are drawn from the place where we live and work. As a company, and as individuals, we seek to be leaders in education, charity, and civic affairs.

7. We will conduct our business in an ethical manner. Using ethical principles to guide our decisions is the "right" thing to do. It is good business, as well.

8. Profitability is a necessity. A reasonable financial return secures the jobs, compensation, and benefits of our employee associates. It funds reinvestment in the company and allows for growth. We share our profits with those who help create them.

9. We are working to be the standard of excellence in our industry. As we strive every day to improve our quality, dependability, speed, and efficiency, success will follow.