Mission/Values

Mission

Our family business embraces all stakeholders. We help our customers market, promote, and motivate through the promotional products we make and distribute, and the marketing services we provide.  We sell nationwide to businesses of all sizes through salespersons, printed catalogs, and the Internet.

The Geiger Way

The 9 values of The Geiger Way summarize our company's culture. These elements underlie our decisions and our work. This is who we are.

1. Quality Customer Service (QCS) is our primary goal and our commitment. 

Recognizing that service to customers is our competitive edge, we will strive to understand and respond to their needs.  Ultimately, we want to exceed their expectations of us.

2. We focus on solutions. 

We sell customized, imprinted products, but our business is applying promotional and motivational solutions to our customers’ problems. Creativity, flexibility, and responsiveness will separate us from our competition.

3. Continuous improvement leads to lasting success. 

Each of us, every associate, is personally responsible for making improvements (no matter how small) to the job we do every day.  We will work to reduce our costs as vigorously as we strive to improve the quality of our products and services.  Errors and missteps, an inevitable part of the learning process, necessitate change.

4. Our associates are our most valuable asset. 

We will hire good people and treat them with respect.  Development of each person through training, empowerment, and recognition of accomplishment is important to business results and individual performance.  We want a healthy, safe, pleasant workplace, where communication is open, frequent, and two-way; where attitudes are positive; where teamwork is universal; and where innovation is expected. 

5. Ours is a “family” business  built on lasting relationships.

As a 4th generation, family-owned business, we seek mutually beneficial, dynamic, long-term affiliations with our associates, sales partners, end-user customers, and suppliers. 

6. We give back to our community.

Our strengths are drawn from the place where we live and work.  As a company, and as individuals, we seek to be leaders in education, charity, and civic affairs.

7. We will conduct our business in an ethical manner.

Using ethical principles to guide our decisions is the “right” thing to do.  It is good business, as well.

8. Profitability is a necessity.

A reasonable financial return secures the jobs, compensation, and benefits of our associates.  It funds reinvestment in the company and allows for growth.  We share our profits with those who help create them.

9. We are working to be the standard of excellence in our industry.