Geiger Receives International Carl Rosenfeld Award for Best Promotion of the Year

Posted: June 24th, 2009

World Advertising Gift Exchange (WAGE) selected Geiger and the Liv® as winner of the 2010 International Carl Rosenfeld Award for best Promotion of the Year at its 52nd annual meeting in Hong Kong, May 2010.

Jo-an Lantz, MAS, Executive Vice President of Geiger, presented the Liv as the US entry for Best Promotion / Item of the year. The Liv, endorsed by 4 time Grammy Award winner Olivia-Newton John, is a FDA certified medical device developed to assist women and increase the effectiveness of breast self-exams. Geiger received the 1st place award for this entry among entries from WAGE members worldwide.

"My dream is that all women in the world will have a Liv and love themselves enough to take charge of their own breast health" says Olivia Newton-John. "Olivia's dream is our mission", says Jo-an Lantz. "Businesses that provide the Liv to women as a promotional item are assisting women in the very important mission of taking charge of their own health."

WAGE (Worldwide Advertising Gift Exchange), founded in 1958, is an international promotional products trade association. Represented by 1 member per country, WAGE currently includes members from 25 countries worldwide. WAGE was organized to promote the exchange of promotional ideas, and to share information regarding the very best promotions on a global basis. Geiger has been the exclusive US member since 1995.


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